Narratives, Imperatives, and Moral Reasoning

TitleNarratives, Imperatives, and Moral Reasoning
Publication TypeUnpublished
Year of Publication2018
AuthorsBénabou R, Falk A, Tirole J
Series TitleNBER Working Paper Series
KeywordsCommunication, Externalities, imperatives, moral behavior, moral reasoning, narratives, social norms
AbstractBy downplaying externalities, magnifying the cost of moral behavior, or suggesting not being pivotal, exculpatory narratives can allow individuals to maintain a positive image when in fact acting in a morally questionable way. Conversely, responsibilizing narratives can help sustain better social norms. We investigate when narratives emerge from a principal or the actor himself, how they are interpreted and transmitted by others, and when they spread virally. We then turn to how narratives compete with imperatives (general moral rules or precepts) as alternative modes of communication to persuade agents to behave in desirable ways.